HERTOG JAN. DILEMMA VAN ARCEN. <Previous Next>

Hertog Jan. Dilemma van Arcen | AB Inbev | strategy, concept and design | 2004

Gerard van den Broek, the man behind Hertog Jan, has brewed two new specialty beers. However, there is a dilemma, he cannot choose. So he calls on the help of beer lovers in the Netherlands. During a number of weeks there can be tasted and voted. In the horeca but also at home with the help of special six-packs. The beer with the most votes is included in the assortment. Discover the Dilemma of Arcen.

We designed the six-packs, all the retail materials (crate wraps, ceiling hangers, posters and shelf strips), materials to be used in the horeca (voting cards, felt, flag line and posters) and did the one-to-one communication and press kits.

CONCEPT AND STRATEGY Rob Severein, Twan Thorn, Gerard Foekema, Annemiek den Uil DESIGN Rob Severein COPY Marijke Liebregts, Rob Severein 

CONCEPT FILM Gerard Foekema, Annemiek den Uil, Rob Severein, Twan Thorn DIRECTOR Will van der Vlugt PRODUCTION COMPANY Caramel Pictures DOP Ronald Koetsier PRODUCER Marlies van Heese SOUND STUDIO Studio Alfred Klaassen AGENCIES &KoenseSeverein, UbachsWisbrun 

HJ_1.jpg
HJ_2.jpg
HJ_3.jpg
horecaposter 2 kopiëren.jpg
tafelkaarten kopiëren.jpg
horeca-doos kopiëren.jpg
bierviltjes v2 kopiëren.jpg
stemkaart kopiëren.jpg
vlaggetjes kopiëren.jpg
dilemma krat 2a kopiëren.jpg
bedankkaartjes kopiëren.jpg
persmap kopiëren.jpg

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