Style is never out of fashion | DAKA by Intersport | Logo and campaign design | 2016
A NEW TOP QUALITY SPORTS LABEL.
Two renowned sports retail brands, Telstar sports and fashion and DAKA sports are joining forces and are brought under the Intersport flag by Euretco. How do you bring 3 strong brands together in the right hierarchy and create a top quality label next to the regular Intersport stores? And how do you fill the gap between Decathlon, the specialized runner shops and, let's say, the Bijenkorf?
We did the positioning and logo design. We made the identity of the new label and the campaign look and feel. And the applications in various means and instore. ON HOLD.
The new logo in the right hierarchy: DAKA powered by Intersport.
Outdoor and instore posters.
The new brand in social media.
Full page retail ads.
Big size instore banners.