Don’t follow, lead | AVANS University | Strategy, concept & design | 2011
DON’T FOLLOW. LEAD. A new brand story, a new campaign. From now on AVANS University will only recruit new students and teachers who really want to get something out of life. Who make the difference between being good at something and being the best. Between participating and being no. 1.
A cross-media campaign, 360 degrees. From outdoor to magazines, from tabloids to study pockets and from blogs to events.
STRATEGY & CONCEPT Rob Severein, Pieter Burgman DESIGN Rob Severein COPY Pieter Burgman PHOTOGRAPHY Paul Bellaart, Bart Julius Peters
Commissioned by l’eau agency.
Above: several spreads from two tabloids we made on studying full time and part time at AVANS University.
The all new ‘ivy league’ nr.1 polo shirt for every new student.
A digital ‘closed group’ environment for AVANS students.
A special page on the new avans.nl to attract new teachers and/or to confirm their choice.
A poster campaign at the various locations of Avans University to recruit students to start blogging on the new Avans platform.